If I built a $1 billion home (and I wont ever build a $1 billion home, even if I was the richest man on Earth) Id at least be smart enough to be able to… you know, live in it.

The Kardashian mentions how much attention is paid, not how much attention is deserved, so naming the unit after someone who is famous for being famous seems appropriate.
Brilliant. Ethan Zuckerman proposes measuring attention with a unit of measure called a Kardashian.