I think its not a secret anymore that I’m launching a music label in a few months. friskyRecords will be an offshoot of friskyRadio and I hope to release only the best progressive house and electronic dance music (EDM) on it. After months of being pretty tight lipped about it I will finally start to talk openly about it here in the coming days and weeks as we come close to our first release. More on that later.

There are tons and tons of labels out there at the moment and only a few that are relevant. I am determined to make friskyRecords amongst the most respected and loved EDM label out there. Technology makes it easy for anyone to set up a label and start releasing just about anything they wish these days, and that unfortunately has led to some incredibly terrible labels out there. And after almost 7 years of frisky being on the air, I am only now launching the frisky music label. I feel that I had to let the frisky brand mature first - let it gain respect and credibility, and then tackle the label. Just like friskyRadio already is the top independent EDM radio station on the web, I am confident that friskyRecords will be the top EDM label.

friskyRadio really started to blow up around late 2003. Back then, I would repeatedly get emails from fans and artists alike, urging me to launch a frisky label. They were actually surprised that frisky didnt have one. They used to say, “Everyone else has one, why dont you?” I have never been one to follow trends so I would just tell that maybe one day… But to be honest I didnt want to deal with the added workload and stress and scrutiny that comes with being the Big Bad Music Label. I ran the station alone back then; from the web site to the streaming server to the day to day admin stuff for friskyRadio - so without cloning myself there was just no way to deal with all the added crap that comes out of running a business. Make no mistake: Labels, after all, are a business. And in business, if you fuck up once you’re done. So I wanted to make sure that if I ever started a label - I would be able to give it my 1000% attention that it deserved. frisky is, after all my baby that Im incredibly proud of. The frisky brand has taken 6+ years to get this far - I wasnt going to fuck it up just because I wanted to fuel my ego and launch a label just because I could, just like I launched the stream so long ago: I launched the radio stream just because I could.

Why am I doing it now? Well, a major part of the reason is that I now have two incredible bitches that help out with the day-to-day business of running friskyRadio. Ira and Papi are two immensely dedicated friends that are always ready and willing to help out. Im glad that they are officially part of the friskyStaff now and are as much part of friskyRadio as I am. Together - we have been able to increase the friskyRadio listenership 40% in 2007. I can say without a doubt that without their help and dedication, we wouldnt be where we are now. Ira is the friskyRecords Label Manager and honestly he’s a total rock star. The way he has been able to come in from day one and really take charge and take ownership of the project without any reward or payment whatsoever is beyond belief. I am truly honoured to be working with these fine people: My Bitches!

I also have been lucky to have people that I trust in the industry that I have been able to go to for advise and help on the project. You know who you are and without them I wouldnt have been able to get this project off the ground.

Our first release is coming up in February 2008. Its a project thats literally more than a year in the making and its finally on the home stretch. There have been challenges but Im glad to say we have overcome them and we’re getting ready to release it. It will be a two-phased release. Phase 1 will be a CD and Phase 2 an all-digital release. I can not wait to get it out and start working on subsequent releases. friskyRecords.com will also be live soon so keep an eye out for it.